One of the fascinating things about having lived in America for the last 3 years is the radical shift from "there is always more stuff" to "oh crap, the environment". When I first moved here the car ads were all "look at my big manly manly car that gets .5 miles to the gallon", now the ads are all "look at my big manly car that gets 1.5 miles to the gallon because of magic ingredient X". Its an improvement, but not much. The key point of course being that, as usual, its all about the show and not the actual, you know, doing.
So there I am, coming off a flight from San Francisco and I land at JFK. I am walking through the endless miles of corridors and I come across what can only be called the Exxon Mobil Edifice of Irony. Its an entire section of the airport devoted to pointing out how wonderful and new energy Exxon Mobil is, how every day they are saving Americans all this energy and therefore the environment... as if that wasn't irony enough, how did they choose to impart this message? Recycled paper banners? Eco friendly water paints? Oh no, they used 40 plasma screens playing the same graphic presentation over and over again. 40 X 72 inch plasma screens all pointing out the Exxon Mobil is dedicated to conserving energy...
The less said about the current American Power = Clean Coal ads the better...
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The commercials we get over here that seem like "clean coal" ads actually point out that there is no such thing as clean coal.
That is ironical!
My current peeve is how the media keeps saying people need to know it's not really 'swine' flu ... but then keep reporting it all as "swine flu" instead of teh H1N1 influenza virus!
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